Decoding generic medicines

Decoding generic medicines

 GENERIC MEDICINES OFFER THE SAME EFFECTIVENESS AS BRANDED DRUGS AT A LOWER COST. UNDERSTANDING THEIR COMPOSITION, BENEFITS, AND REGULATORY STANDARDS HELPS CONSUMERS MAKE INFORMED HEALTHCARE CHOICES, ENSURING AFFORDABLE AND ACCESSIBLE TREATMENT FOR

ALL C-Sindhu.V@timesofindia.com  07.04.2025

In the world of healthcare, branding plays a crucial role, particularly in pharmaceuticals. However, many people do not realise that medicines with the same active pharmaceutical ingredients (APIs) have identical therapeutic effects, whether they are branded or generic. Understanding this distinction is essential, especially in a country like India, where access to affordable healthcare remains a challenge. Here’s a closer look at what generic medicines is, why they matter, and how they work. W

HAT ARE GENERIC MEDICINES? Every medicine available in the market consists of chemical compounds that have been scientifically tested and proven to treat specific conditions. For example, paracetamol is commonly used to reduce fever, while ibuprofen, aspirin, or codeine act as pain relievers. Branded pharmaceutical companies invest heavily in marketing, packaging, and distribution, which increases the cost of these medicines. In contrast, generic medicines contain the same active ingredients but do not involve additional expenses related to branding and advertising. As a result, they are much more affordable while maintaining the same effectiveness as their branded counterparts.

WHY DO GENERIC MEDICINES MATTER? Governments and healthcare authorities worldwide encourage pharmacies to stock generic medicines to create an affordable healthcare ecosystem. Generic medicines undergo the same rigorous approval process as branded drugs, ensuring that they meet the required safety, quality, and efficacy standards. 4/7/25, 6:30 AM Times of India ePaper chennai - Read Today’s English News Paper Online https://epaper.indiatimes.com/timesepaper/publication-the-times-of-india,city-chennai.cms 1/3 India, with its vast population, has a significant percentage of people living on daily wages or limited incomes. Many individuals struggle to afford high-priced branded medicines, making generic drugs a crucial alternative. They are available in various dosages and formulations, ensuring that people from all economic backgrounds have access to essential medicines.

DO GENERIC MEDICINES WORK AS WELLAS BRANDED ONES?

Experts confirm that both contain identical APIs in the same volume and ratio, making them equally effective. The only difference lies in branding, packaging, and marketing. According to K Suresh Kumar, who runs a generic medicine pharmacy, says, “Despite their proven efficacy, generic med icines often face scepticism. Many people associate quality with price, believing that expensive medicines must be superior. But this perception is largely influenced by marketing rather than scientific evidence.”

REGULATIONS AND SAFETY MEASURES

According to Padma B S, retired associate director of pharmaceutical services, generic medicines undergo strict regulatory scrutiny before they reach the market. “The Central Drugs Standard Control Organisation (CDSCO), led by the Drugs Controller General of India (DCGI), enforces strict safety and efficacy standards for generic medicines, ensuring their reliability and building consumer confidence in their use. Manufacturers must prove that their generic versions are bioequivalent to branded drugs, meaning they work in the same way and produce the same effects,” she explains. In addition to regulatory approvals, generic medicines undergo stability testing to ensure they remain effective under different environmental conditions. This guarantees that patients receive safe and reliable medication, whether they opt for a branded or generic version.

GOVERNMENT INITIATIVES TO PROMOTE GENERIC MEDICINES

As healthcare costs continue to rise, the demand for affordable treatment options is growing. Both central and state governments are trying to provide medicines through their pharmacies at discounted rates. By choosing generic medicines wisely, patients can save money without compromising on quality, ensuring that good health remains within everyone’s reach. Dr Sunil Kumar concludes, “Generic medicines are not just an alternative to branded drugs— they are an essential part of an inclusive healthcare system. By understanding what they are, why they matter, and how they work, patients can make informed choices that prioritise both their health and finances.

” 4/7/25, 6:30 AM Times of India ePaper chennai - Read Today’s English News Paper Online https://epaper.indiatimes.com/timesepaper/publication-the-times-of-india,city-chennai.cms 2/3 4/7/25, 6:30 AM Times of India ePaper chennai - Read