Govt warns colleges against misleading placement ads

Govt warns colleges against misleading placement ads

Ragu.Raman@timesofindia.com 04.04.2025

Chennai : Tamil Nadu state council for higher education (TANSCHE) on Thursday warned engineering, arts, and science colleges against issuing misleading information, including inflated salary packages, in advertisements of campus placement. “It has come to our attention that some institutions are presenting misleading information in their placement-related advertisements on inflated salary packages. Some ads also portray internships as full-time employment,” a circular from TANSCHE issued to all colleges said. 

Sources said some colleges have been claiming in their ads that their students received up to ₹2 crore pay packages. “Colleges are advised to maintain accuracy and transparency in all placement-related communications. Salary packages, job roles, and other employment details must be presented truthfully, ensuring students receive re liable information about their career prospects,” the circular further said.

It has also asked the colleges to adhere to ethical standards and ensure responsible communication in all admission and placement-related materials. “Such practices create unrealistic expecta tions among students and parents and must be avoided,” M P Vijayakumar, vice-chairman of TANSCHE, said. He further said the higher education council will actively monitor placement-related advertisements issued by higher education institutions and, if needed, will audit the claims made by the institutions. “Placement advertisements are published to lure parents and students,” said T Kalaiselvan, former additional director, Centre for University Industry Collaboration, Anna University. “Like an academic audit, the council should evolve a mechanism for third-party placement audits in the colleges. On demand from competent authorities, the colleges should produce details like job roles, names of the companies, and salary package letters. 

It would prevent spreading the misleading information,” he added.

Professors have asked the parents and students to verify the claims made by colleges in these advertisement