Students generate Rs 40 cr under EMC by state govt
TIMES NEWS NETWORK 06.04.2026 TIMES OF INDIA CHANDIGARH
Over 1.2 lakh UG students in Punjab have collectively generated near ly Rs 40 crore of revenue within a single academic term under the state government’s newly mandated Entrepreneurship Mindset Curriculum (EMC). Rolled out for the 2025-26 academic year across 20 universities, 320 Industrial Training Institutes (ITIs), and 91 polytechnics, the programme has successfully transformed over one lakh students into active entrepreneurs. The curriculum’s delivery was spearheaded through the ‘Punjab Startup App’, an AI-powered, mobile-first platform designed in partnership with Masters’ Union School of Business. During the first term, from October to February, the initiative achieved remarkable financial milestones. Reaching 1.5 lakh students in its first year alone, the state now targets scaling the programme to 5 lakh students by 2028-29.
The EMC makes job creation a core outcome of undergraduate education through a mandatory, credit-linked course. Universities must ensure a minimum of two credits per semester, shifting student evaluations away from traditional written exams. Instead, students are graded on practical execution, market reflections, customer feedback, and actual revenue impact tracked via the app. Learners choose practical business tracks like e-commerce or freelancing, progressing through structured milestones covering budgeting, go-to-market strategies, and order fulfilment
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