Vivegam hits screens with fanfare
The much hyped spy thriller is Ajith’s 57th film
With fans flocking to theatres as early as 4 a.m. on Thursday, actor Ajith’s Vivegam opened big across the State. The much hyped spy thriller, directed by Siva, is the actor’s 57th film.
Many theatres across Chennai had early morning shows, where members of the several fan clubs of the actor made a beeline. With advance booking having started earlier this week, the movie is expected to have packed shows through the long weekend with Friday being a holiday for Vinayaka Chaturthi. While the movie released in over 700 screens across the State, tickets were sold at exorbitant prices in a few theatres, which did not have a computerised or online ticketing system in place, cashing in on the rush to see the movie on the first day of release.
R. Krishna, a marketing professional in the city, who caught the 5 a.m. show at the Kolathur Ganga theatre, said that many fans performed milk ‘abhishekams’ to large cut-outs of the actor kept there. The movie had enjoyed considerable hype and buzz among fans which reached a peak after the release of the trailer and the soundtrack composed by Anirudh Ravichander.
“In most theatres, the early morning and morning shows were like a celebration for the fans. Most of them burst crackers and had put up banners a week ahead of the release, ” said T. Esakkimuthu, a private taxi driver and fan of the actor.
Members of the Samayal Kalai Thozhilalar Munnetra Sangam created a 57 kg idly with Ajith’s face carved in it to celebrate the release of the movie, and kept it at Bharath theatre.
Fans performed milk ‘abhishekams’ to large cut-outs of the actor at a theatre in Kolathur
R. Krishna
Marketing professional
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