Festival spirit: ₹675cr revenue for Tasmac in 3 days

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TIMES NEWS NETWORK

16.01.2022

Chennai: Tasmac outlets across the state sold booze worth ₹675 crore in three days with January 14 (Pongal) alone bringing in ₹317 crore, one of the highest single day sa les. Closure of liquor vends on Saturday and Sunday (Tiruvalluvar Day and complete lockdown) was the reason for spike in sale.

On Saturday, however, tipplers near inter-state border areas in Tiruvallur, made a beeline for shops in Andhra Pradesh to buy alcohol. Last y ear, on Bhogi, Pongal and Kaanum Pongal Tasmac collectively netted revenue of ₹590 c rore. On January 14 this year, according to Tasmac sources, Madurai region recorded the highest sale of ₹68. 8 crore, followed by Trichy regionwith sale of ₹65. 5. W hile Salem and Coimb atore regions recorded sales of ₹63. 9 crore and ₹59. 6 crore, Chennai region comprising the city and neighbouring three districts clocked sale of ₹59. 2 crore. On January 13, the state-owned corporation sold liquor worth ₹203 crore in all the five regions with each region accounting for sale from19%to 21%. Of this, Madurai and Trichy regions topp ed with ₹42. 7 crore and ₹40. 6 crore.

Ordinary and medium category liquor, with price ranging from ₹120 to ₹140 (per 180 ml bottle) was on high demand, while brandy was them ost sought a fter variety followed by whisky. Liquorin180 m l bottles wasthe most sought after, though several shops had a dditional demand for 375ml and 750ml bottles, sources added. Tasmac managing director L Sub ramanian did not respond to messages and calls on sale details.

On the other hand, tipplers from bordering areas of Tiruvallur district such as RK Pet and Pallipet thronged liquor outlets across the border in neighbouring Andhra Pradesh to buy alcohol on Saturday as Tasmac shops are shut till Sunday.