TRAI extends deadline for telecom operators to implement new message traceability rules
30.10.2024
TRAI extends the deadline for telecom operators to implement new message traceability rules to December 1, aiming to enhance user security and combat spam. This extension allows companies more time to adapt to regulations designed to prevent phishing and protect consumers from fraudulent messages.
TRAI extends deadline for telecom operators to implement new message traceability rules In a crucial step toward improving user safety, the Telecom Regulatory Authority of India (TRAI) has granted telecom operators an additional month to meet new regulations regarding the traceability of commercial messages. Originally telecom-operators-to-implement-new-message-traceability-rules- scheduled to be enforced on November 1, these regulations aim to discourage spam and phishing threats, particularly those involving the misuse of One-Time Passwords (OTPs). The new implementation deadline has been shifted to December 1, requiring telecom companies to ensure that all commercial communications sent to users are traceable. This measure is intended to protect consumers from fraudulent messages and phishing attempts. Any messages that cannot be verified as traceable by the deadline will be prohibited from reaching users.
Prominent telecom operators, including Airtel, Vodafone-Idea, and Reliance Jio, have voiced their concerns regarding the difficulties posed by these new rules. They have communicated to TRAI that non-compliance could lead to significant disruptions for users, especially regarding messages from banks, telemarketing companies, and various businesses that may not be fully prepared for this transition. Consequently, these companies have requested more time to adjust to the new regulations.
In light of these concerns, TRAI has permitted a phased approach to implementation. Telecom operators are required to send daily reminders to banks, telemarketers, and other businesses until November 30. After this warning period, any messages failing to comply with the new traceability standards will be banned starting December 1. This proactive strategy is designed to ensure that all involved parties are ready for the upcoming changes. These regulations were initially set to begin on October 1, but the deadline was first moved to November 1, and now it has been extended again. This marks the second adjustment to the timeline, which also included changes related to the incorporation of URLs and OTP links into a whitelist.
The main objective of these regulations is to combat spam and enhance user security within the telecom industry. TRAI has signalled that it will impose strict penalties on those who fail to comply, including blacklisting offenders, disconnecting mobile numbers, and utilizing a blockchain-based platform for monitoring telemarketing calls. As the new deadline approaches, telecom operators are intensifying their efforts to adhere to TRAI’s mandates. This includes improving internal processes and ensuring that their messaging systems meet the new requirements.
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