‘Need better outreach to attract foreign students’
While 96% of educational institutes use their websites to reach out to potential foreign students, only 47% also use social media
TIMES NEWS NETWORK
18.11.2019
To attract more foreign students to pursue higher education in India, better outreach programmes by the universities are required, according to the 'Study in India' survey. The survey by the Confederation of Indian Industry (CII), in partnership with EdCIL India Limited was conducted to gauge the preparedness of Indian institutions on standard operating processes followed for attracting and on-boarding international student.
According to AISHE 2018-2019 report, there are about 47,000 international students pursuing education in India. The country is targeting to boost this number to around 1.5 – 2.5 lakh international students by 2022. However, the survey reveals that technology is yet to make inroads in handling overseas traffic and meet the targets. While 96% institutions depend on their websites for promotion and reaching out to potential foreign students, only 47% also use social media, mainly Facebook. The survey reveals that Indian institutes handle queries from prospective students from overseas through email. 95% institutions said they get international students through government agencies such as EdCIL and the Indian Council for Cultural Relations (ICCR).
A total of 77 higher education institutions that are part of the 'Study in India' programme participated in the survey. Among others, there are 5 IIITs, 11 IITs, 5 NITs, 2 IISERs, 2 IIMs, 4 Central universities and 4 state universities which completed the survey.
The total number of students pursuing studies abroad at a global scale has grown from 2.7 million in 2004 to 4.3 million in 2014, representing 1.8% all tertiary enrolments globally. Since 2004, the education export sector has been growing at 5% per annum. However, India is yet to harness the full potential of its wide education network.
While 96% of educational institutes use their websites to reach out to potential foreign students, only 47% also use social media
TIMES NEWS NETWORK
18.11.2019
To attract more foreign students to pursue higher education in India, better outreach programmes by the universities are required, according to the 'Study in India' survey. The survey by the Confederation of Indian Industry (CII), in partnership with EdCIL India Limited was conducted to gauge the preparedness of Indian institutions on standard operating processes followed for attracting and on-boarding international student.
According to AISHE 2018-2019 report, there are about 47,000 international students pursuing education in India. The country is targeting to boost this number to around 1.5 – 2.5 lakh international students by 2022. However, the survey reveals that technology is yet to make inroads in handling overseas traffic and meet the targets. While 96% institutions depend on their websites for promotion and reaching out to potential foreign students, only 47% also use social media, mainly Facebook. The survey reveals that Indian institutes handle queries from prospective students from overseas through email. 95% institutions said they get international students through government agencies such as EdCIL and the Indian Council for Cultural Relations (ICCR).
A total of 77 higher education institutions that are part of the 'Study in India' programme participated in the survey. Among others, there are 5 IIITs, 11 IITs, 5 NITs, 2 IISERs, 2 IIMs, 4 Central universities and 4 state universities which completed the survey.
The total number of students pursuing studies abroad at a global scale has grown from 2.7 million in 2004 to 4.3 million in 2014, representing 1.8% all tertiary enrolments globally. Since 2004, the education export sector has been growing at 5% per annum. However, India is yet to harness the full potential of its wide education network.
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