Pharma companies offer women to bribe docs: Study
TIMES NEWS NETWORK
29.11.2019
Medical representatives have revealed the widespread use of bribes including foreign trips, microwave ovens, expensive smart phones, gold jewellery and even women by pharmaceutical companies even as the government drags its feet on a 2016 proposal to bring in a Uniform Code of Pharmaceutical Marketing Practices (UCPMP) “with teeth” in the form of penal provisions.
In a report on pharmaceutical marketing practices compiled by a public health group Support for Advocacy and Training to Health Initiatives (SATHI), medical representatives (MRs) talked of the tremendous pressure exerted by companies on them through high sales targets. They also revealed how training for MRs is focused less on technical knowledge and more on salesmanship and ‘management of customer (read doctors) relations’.
The report is based on indepth interviews with 50 MRs, area sales managers, allopathic and Ayush doctors and pharma executives from six cities conducted last year. Though the code of ethics of the Medical Council of India bars doctors from accepting any gifts, cash, travel facilities or hospitality from pharma companies for themselves or any member of their family, there are no laws to deal with such corrupt marketing practices of pharmaceutical companies.
According to the MRs, hardly 10-20% doctors follow the MCI code of ethics, while the rest accept or even demand ‘incentives’ to prescribe products of a company. The most common inducement is the sponsoring of doctors for national and international conferences. In many high value deals, such as instalments on the purchase of a car, the company even threatens the doctor if the targeted business (a certain number of prescriptions for a drug) is not achieved, revealed MRs. The report revealed how cash bribes have changed to petrocards, credit cards or e-vouchers for online purchases.
Full report on www.toi.in
The report is based on in-depth interviews with 50 MRs, area sales managers, allopathic and Ayush doctors and pharma executives from six cities conducted last year
TIMES NEWS NETWORK
29.11.2019
Medical representatives have revealed the widespread use of bribes including foreign trips, microwave ovens, expensive smart phones, gold jewellery and even women by pharmaceutical companies even as the government drags its feet on a 2016 proposal to bring in a Uniform Code of Pharmaceutical Marketing Practices (UCPMP) “with teeth” in the form of penal provisions.
In a report on pharmaceutical marketing practices compiled by a public health group Support for Advocacy and Training to Health Initiatives (SATHI), medical representatives (MRs) talked of the tremendous pressure exerted by companies on them through high sales targets. They also revealed how training for MRs is focused less on technical knowledge and more on salesmanship and ‘management of customer (read doctors) relations’.
The report is based on indepth interviews with 50 MRs, area sales managers, allopathic and Ayush doctors and pharma executives from six cities conducted last year. Though the code of ethics of the Medical Council of India bars doctors from accepting any gifts, cash, travel facilities or hospitality from pharma companies for themselves or any member of their family, there are no laws to deal with such corrupt marketing practices of pharmaceutical companies.
According to the MRs, hardly 10-20% doctors follow the MCI code of ethics, while the rest accept or even demand ‘incentives’ to prescribe products of a company. The most common inducement is the sponsoring of doctors for national and international conferences. In many high value deals, such as instalments on the purchase of a car, the company even threatens the doctor if the targeted business (a certain number of prescriptions for a drug) is not achieved, revealed MRs. The report revealed how cash bribes have changed to petrocards, credit cards or e-vouchers for online purchases.
Full report on www.toi.in
The report is based on in-depth interviews with 50 MRs, area sales managers, allopathic and Ayush doctors and pharma executives from six cities conducted last year
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