Ludhiana bizman names shop ‘Gupta and Daughters’

Shariq.Majeed@timesgroup.com

Ludhiana  25.05.2020

: Sons and brothers have long monopolised the business name game. So when Ludhiana contractor Manoj Kumar Gupta decided to christen his medical store “Gupta & Daughters” after his daughter Akansha, it was a blow for “Beti Padhao, Beti Bachao” beyond sloganeering.

Gupta, 54, also owns a construction company whose name – Gupta & Sons – doffs its hat to male lineage. But when he started his second venture in Ludhiana’sCivilLinesthree years ago – a charitable pharmacy with “Guru Nanak Modi-Khana” written in Gurmukhi on the board – the proprietorship went to his daughter not just in spirit but also in name.

“It’s a symbol of gender equality. When I told my family about it, they were all happy despite some initial reservations about a different-sounding name. But I had made up my mind,” said Gupta, a resident of Pakhowal Road.

Akansha, a law student, said she was proud of her parents for setting an example in gender equality.

Full report on www.toi.in

GENDER EQUALITY: Manoj Kumar Gupta named his medical shop, ‘Gupta and Daughters’ after his daughter Akansha