Pongal cheers: Tasmac sales touch ₹610 crore in 3 days
TIMES NEWS NETWORK
Chennai:20.01.2020
It wasn’t just the Pongal pot that frothed over in Tamil Nadu last week when tipplers opened the bottle, taking Tamil Nadu State Marketing Corporation (Tasmac) revenue to ₹610 crore in three days. This was a 10% jump in revenue compared to the 2019 Pongal season.
The state-owned marketing corporation registered record sales on January 14 and 17; January 16 was a dry day on account of Tiruvalluvar Day. Officials said Wednesday (January 15) registered the peak sale with liquor outlets across the state collecting ₹250 crore. Tamil Nadu has about 5,200 Tasmac shops, 300 of them in Chennai. On Friday (Kaanum Pongal), Tasmac sold ₹175 crore worth of liquor and on Tuesday (Bhogi) it garnered ₹180 crore. It is higher than the usual weekend per day sales, which is between ₹90 crore and ₹100 crore. The value of weekday sale all over Tamil Nadu is pegged at ₹60 crore.
Districts in Madurai and Trichy regions collectively recorded sales of ₹250 crore in three days. The share of Chennai region comprising Chennai, Chengalpet, Kancheepuram and Tiruvallur districts was only ₹105 crore during the period. “Sales and revenue increased at least by 10% his Pongal season over the last. Chennai registered lower sales probably because people travelled from the city to their native towns and villages during the festival,” said a Tasmac official.
The collective sale during this Pongal was higher than last year’s Diwali season as well. The corporation recorded a sale of ₹455 crore between October 25 and 27 in 2019.
FLYING OFF THE SHELVES: Tasmac sold liquor worth ₹175 crore on Kaanum Pongal
TIMES NEWS NETWORK
Chennai:20.01.2020
It wasn’t just the Pongal pot that frothed over in Tamil Nadu last week when tipplers opened the bottle, taking Tamil Nadu State Marketing Corporation (Tasmac) revenue to ₹610 crore in three days. This was a 10% jump in revenue compared to the 2019 Pongal season.
The state-owned marketing corporation registered record sales on January 14 and 17; January 16 was a dry day on account of Tiruvalluvar Day. Officials said Wednesday (January 15) registered the peak sale with liquor outlets across the state collecting ₹250 crore. Tamil Nadu has about 5,200 Tasmac shops, 300 of them in Chennai. On Friday (Kaanum Pongal), Tasmac sold ₹175 crore worth of liquor and on Tuesday (Bhogi) it garnered ₹180 crore. It is higher than the usual weekend per day sales, which is between ₹90 crore and ₹100 crore. The value of weekday sale all over Tamil Nadu is pegged at ₹60 crore.
Districts in Madurai and Trichy regions collectively recorded sales of ₹250 crore in three days. The share of Chennai region comprising Chennai, Chengalpet, Kancheepuram and Tiruvallur districts was only ₹105 crore during the period. “Sales and revenue increased at least by 10% his Pongal season over the last. Chennai registered lower sales probably because people travelled from the city to their native towns and villages during the festival,” said a Tasmac official.
The collective sale during this Pongal was higher than last year’s Diwali season as well. The corporation recorded a sale of ₹455 crore between October 25 and 27 in 2019.
FLYING OFF THE SHELVES: Tasmac sold liquor worth ₹175 crore on Kaanum Pongal
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