TIMES GIFT A SUBSCRIPTION

TIMES GIFT A SUBSCRIPTION

This Diwali, try a gift that spreads light, not fake news

TIMES NEWS NETWORK

09.11.2020 

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Diwali is all about spreading joy and giving your near and dear ones gifts that they’ll treasure. But instead of the usual chocolate and mithai hampers that add inches to your waist or blingy plated photo frames that are shoved into drawers and conveniently forgotten, a gift can be infinitely more meaningful.

“Times Gift a Subscription” presents an opportunity to gift a newspaper subscription to the people who matter the most to you. In an environment of social media noise, toxic debates, biased agendas and misinformation, it is a gift that symbolises the power of reason, reliable facts and trusted perspectives. The gesture has even more meaning on Diwali, the festival of lights. Diwali’s gentle flickering diyas are also lit in homes with the hope that it will dispel ignorance. What better way to dispel ignorance than to subscribe to The Times of India. Unlike social media which can be a purveyor of fake forwards, the paper’s credibility is unmatched. An army of reporters, photographers, designers and editors work hard to bring readers an array of national and international news reports that have been verified and carefully curated. They give the reader a choice to read and decide what the piece of news means to them. There is no attempt to shove down half-baked opinions and prejudices down your throat. No messages of hate and venom that lead to manipulated negativity and rage.

This pandemic has seen many things change. Grandparents have been deprived of loving hugs, parents have juggled laptops and chores while young ones learnt to live their lives through the screen. For much of the year, a dark cloud has cast a shadow on our lives. Yet a tiny sliver of consistency remains. Just as the sun continues to shine, and waves continue to hit the sandy beaches, so has The Times of India stood steadfast in this time of uncertainty, presenting an uncluttered perspective and a commitment to truth. Besides extensive reportage from across the country, the newspaper has well-reasoned and clearly articulated opinions, witty cartoons, and insightful graphics that can be a very useful gift for young impressionable minds. Most people hunched over phones and screens are watching material that only dulls the mind. There is hardly any critical questioning, nothing that agitates an inquiring mind or a scientific temperament. Would it not be so much better for a young person to be apprised of events by someone with experience distilling the overload of information than someone who is in the game just for a higher number of clicks?

But perhaps the most important reason for giving a TOI subscription would be to form a habit for life. Parents and elders work to instill values that will hold a young person in good stead for the rest of their life. The subscription is like a lifeboat that could keep an individual anchored towards the power of information.

In this festival of lights, let TOI be the shining light that brings you and your family knowledge and joy through the year.

Log on to giftsubscription.timesgroup.com and choose the publication, or, the combination of publications you wish to gift, and to whom. You can gift a subscription in these 7 cities: Delhi + NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata and Ahmedabad.