Madurai’s jigarthanda reaches Singapore for first time
TNN | Feb 27, 2020, 04.38 AM IST
Madurai: While traditional snack items like murukku, kadalai mittai, karachevu and the Geographical Indication (GI) tagged Srivilliputtur palkova have frequently been exported due to their high demand in other countries, it is the first time that Madurai’s famous drink jigarthanda has been flown to Singapore by an Air India flight on Wednesday.
S Thanga Pandian, customs clearance agent, said that traditional Indian sweets were in high demand in other countries and over the past few months, he had seen the exports of not less than 1,000 kg of traditional sweets and snacks being flown from the Madurai airport to various destinations.
The makers of the famous jigarthanda recently received a request from a local trader in Singapore for their jigarthanda. After completion of all formalities, including the FSSAI certification, the first consignment of 135 kg was flown to Singapore on a trial basis on Wednesday.
Pandian said that all the ingredients for jigarthanda including the milk, almond gum, sea algae, sugar and the ice cream for the constitution of the drink were being taken from Madurai. “It is the taste of cow’s milk and the handmade ice cream from Madurai that gives the specific taste to the drink, hence all the ingredients have to be taken from here, only the algae is taken in the dry form and will be soaked once it reaches its destination,” he said. As the fasting season of Ramzan is coming up, jigarthanda is expected to be in demand in Singapore as it is an energizer and also has cooling properties. Pandian said that based on the reception that the drink receives in Singapore, the frequency of export may be enhanced to even daily.
TNN | Feb 27, 2020, 04.38 AM IST
Madurai: While traditional snack items like murukku, kadalai mittai, karachevu and the Geographical Indication (GI) tagged Srivilliputtur palkova have frequently been exported due to their high demand in other countries, it is the first time that Madurai’s famous drink jigarthanda has been flown to Singapore by an Air India flight on Wednesday.
S Thanga Pandian, customs clearance agent, said that traditional Indian sweets were in high demand in other countries and over the past few months, he had seen the exports of not less than 1,000 kg of traditional sweets and snacks being flown from the Madurai airport to various destinations.
The makers of the famous jigarthanda recently received a request from a local trader in Singapore for their jigarthanda. After completion of all formalities, including the FSSAI certification, the first consignment of 135 kg was flown to Singapore on a trial basis on Wednesday.
Pandian said that all the ingredients for jigarthanda including the milk, almond gum, sea algae, sugar and the ice cream for the constitution of the drink were being taken from Madurai. “It is the taste of cow’s milk and the handmade ice cream from Madurai that gives the specific taste to the drink, hence all the ingredients have to be taken from here, only the algae is taken in the dry form and will be soaked once it reaches its destination,” he said. As the fasting season of Ramzan is coming up, jigarthanda is expected to be in demand in Singapore as it is an energizer and also has cooling properties. Pandian said that based on the reception that the drink receives in Singapore, the frequency of export may be enhanced to even daily.
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