Now, star hotels join takeaway bandwagon

Now, star hotels join takeaway bandwagon

Jul 21, 2020, 04.11 AM IST

Coimbatore: After star hotels in Chennai, Bengaluru, Mumbai and New Delhi began offering takeaway menus, some hotels in tier-II cities including Coimbatore have joined the bandwagon.

While the response has been slow, it has been encouraging enough to prompt them extend their menu and even get on delivery platforms, hoteliers here said. They have launched takeaway menus and options that can be ordered with just a phone call. This allows people to enjoy a fine meal sitting in the safety and comfort of their homes.

On offer are the most fast-moving dishes from some of the city’s popular restaurants. Customers are already enjoying the new experience. “A dinner at Chin Chin in Residency Towers for birthdays has been a tradition for years. Since it was closed, we managed to order food from the restaurant’s limited menu for my birthday and it felt nice, safe and somewhat close to normalcy,” said Mithun M, a fitness enthusiast.

While star hotels like The Residency and Vivanta Coimbatore began offering takeaway menus on and off from April on special requests, a few like ITC WelcomHotel and Fairfield by Marriott have joined delivery platforms like Swiggy and Zomato. A meal for two from one of the star hotels cost anywhere between Rs 800 and Rs 2,000, depending on what is ordered.

Though the response has been slow with orders trickling in, it is growing. “Despite absolutely no marketing and advertising, and considering that we have just started, we get five to seven orders a day,” said Erin Louis, general manager of ITC Welcom. Fairfield by Marriott, which launched its Marriott on Wheels programme that includes delivery services by them last week, gets 10 to 15 orders a day.