As PVR takes on Sathyam Cinemas, concerns now on possible ticket price hike
PVR’s acquisition of Chennai-based SPI Cinemas is unlikely to radically change Tamil Nadu’s theatre sector, according to industry experts.
Published: 13th August 2018 03:49 AM |
Representational image of PVR theaters.
Express News Service
CHENNAI: PVR's acquisition of Chennai-based Sathyam Cinemas is unlikely to radically change Tamil Nadu’s theatre sector, according to industry experts. However, some have raised concerns on possible changes in pricing and distribution policies, and the impact on SPI’s brand.
Film producer S Sashikanth of Y Not Productions, for instance, pointed out that the industry impact would be limited since SPI accounts for less than five per cent of the 750 screens in the state.
“As a user, however, I’d say the kind of standards they’ve achieved are incomparable. For those of us who’ve grown up in Chennai, Sathyam has always been the first preference. They maintain world-class standards, and let’s hope PVR maintains that,” he said.
However, Hema Rukmani, Thenandal Studio Ltd adds that PVR’s clout and experience in the industry would ensure a smooth transition. “Based on my sources, it seems like they have a deal in place for the iconic popcorn as well. If a new brand had taken over Sathyam, then we would’ve worried. But PVR is a veteran in the industry, so I don’t think it will be a major change as far as the business is concerned”.
But, pricing and distribution policies post-acquisition are still unclear, some say. Noted distributor Abirami Ramanathan pointed out that PVR might bring in distribution policies from the North.
PVR’s acquisition of Chennai-based SPI Cinemas is unlikely to radically change Tamil Nadu’s theatre sector, according to industry experts.
Published: 13th August 2018 03:49 AM |
Representational image of PVR theaters.
Express News Service
CHENNAI: PVR's acquisition of Chennai-based Sathyam Cinemas is unlikely to radically change Tamil Nadu’s theatre sector, according to industry experts. However, some have raised concerns on possible changes in pricing and distribution policies, and the impact on SPI’s brand.
Film producer S Sashikanth of Y Not Productions, for instance, pointed out that the industry impact would be limited since SPI accounts for less than five per cent of the 750 screens in the state.
“As a user, however, I’d say the kind of standards they’ve achieved are incomparable. For those of us who’ve grown up in Chennai, Sathyam has always been the first preference. They maintain world-class standards, and let’s hope PVR maintains that,” he said.
However, Hema Rukmani, Thenandal Studio Ltd adds that PVR’s clout and experience in the industry would ensure a smooth transition. “Based on my sources, it seems like they have a deal in place for the iconic popcorn as well. If a new brand had taken over Sathyam, then we would’ve worried. But PVR is a veteran in the industry, so I don’t think it will be a major change as far as the business is concerned”.
But, pricing and distribution policies post-acquisition are still unclear, some say. Noted distributor Abirami Ramanathan pointed out that PVR might bring in distribution policies from the North.
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