Tuesday, August 14, 2018

A theatre chain that’s a huge hit

CHENNAI, AUGUST 14, 2018 00:00 IST

Fans tweet emotionally as the brand has been close to everyone’s heart

We are losing another pride of Chennai, this is really heartbreaking, will miss the popcorn and cold coffee – this is what patrons of SPI Cinemas posted on social media platforms including Twitter and Facebook after news of PVR taking over the multiplex went viral.

Some even flooded their walls and pages with memes on the multiplexes famous popcorn and cold coffee and said — “Don’t change the popcorn” and “Will miss the popcorn.”

The iconic theatre has been close to everyone’s heart including actors, directors and producers who saw their audio and teaser launches happen here.

Ashwin, a college student said, “For me group outing means going to Sathyam cinemas with friends. Their technology and ambience is outstanding,” he said.

Kanchana Krishnan, Director, Chennai, Knight Frank, on her Facebook page said, “The city of Chennai is a hit for movie buffs and when we think of movies, we are unwaveringly faithful to Sathyam cinemas.”

Dharaneetharan G. D., Director, Social Eagle, a city-based startup firm, who frequents SPI Cinemas, said, “According to me SPI Cinemas is a symbol of innovation and a brand that stands for customer satisfaction. I will definitely miss SPI. May be PVR can treat SPI as Zappos so that the culture is unaffected.”

“SPI Cinemas is a word (rather, two words). Sathyam theatre is an emotion,” said actor Vinodhini Vaidynathan, on her Facebook page. On a chat message she said that she loved the theatre from the time in the 80s when it was “just” Sathyam Theatre.

“I've always loved their popcorn (with butter and without flavouring),” she added.

Director P.S. Mithran of Irumbu Thirai fame, said, “I still remember telling my friends that this is how theatres would be abroad.”

Crowd funding

Some patrons also put out messages requesting SPI Cinemas not to sell the theatre and withdraw its plans.

A few even said that they would crowd fund and get the theatre back to the original promoters.

One of the tweets by@Kbaasubramani, said, “Though u see this as a next milestone!! As a huge fan of#SathyamCinemaswe don't really like this collaboration!! To be frank we have experienced both screens. Service and nothing can be matched with your standard!!”

Another tweet by@jayykrishh, said, “The name@sathyam_cinemasitself gives us a pride moments to watch movies. And getting tickets from the same is our greatest task on FDFS. Such a feel we get from@SPICinemasExpecting thesame from the new venture.”

As a huge fan of#SathyamCinemaswe don't really like this collaboration!! Service and nothing can be matched with your standard

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