AIADMK to launch its own television channel, News J
Julie.Mariappan@timesgroup.com
Chennai:11.09.2018
The ruling AIADMK will soon boast of its own brand new television channel. Chief minister Edappadi K Palaniswami and his deputy O Panneerselvam will launch the logo, mobile application and the web portal of the channel, News J, on Wednesday at an event in Kalaivanar Arangam in Chennai.
Funded by senior members of the cabinet, the company will launch a bouquet of three channels - beginning with a dedicated news channel to take the government’s achievements and programmes to the masses. “There is a need to counter the opposition’s criticism in the digital space. With Sasikala clan owning Jaya TV, we are left with no option but to go in for one of our own,” said a senior minister.
The trial run of the channel is likely to be completed in a month and a grand event is being planned in the city for the mega launch. A general entertainment channel (GEC) and one for music is also planned, post launch of the news channel.
Earlier, the party launched Namadhu Amma, a Tamil daily in February on the sidelines of Jayalalithaa’s birthday.
Interestingly, the party has roped in Hansraj Saxena, a former close aide of Sun Network’s chairman Kalanithi Maran, and that organisation’s chief operating officer. With kith and kin of the senior ministers occupying the higher posts in the channel, it will be a news channel with a difference with plans to do away debates, sources said.
“As the opposition parties are taking on the government for deteriorating law and order situation, the channel will boast successful cracking of cases by the police,” an insider said. The party is facing the heat of corruption charges against CM, deputy CM and ministers like S P Velumani and C Vijayabaskar. The I-T and CBI searches have been latest embarrassment.
The channel comes in the wake of leaders complaining that the achievements, including Cauvery Water Management Authority, have been overshadowed by the opposition allegations. The management has deployed correspondents and stringers in all districts going by the soaring popularity of Tamil news channels in the last two decades.
Funded by senior members of the cabinet, the company will launch of a bouquet of three channels - beginning with a dedicated news channel
Julie.Mariappan@timesgroup.com
Chennai:11.09.2018
The ruling AIADMK will soon boast of its own brand new television channel. Chief minister Edappadi K Palaniswami and his deputy O Panneerselvam will launch the logo, mobile application and the web portal of the channel, News J, on Wednesday at an event in Kalaivanar Arangam in Chennai.
Funded by senior members of the cabinet, the company will launch a bouquet of three channels - beginning with a dedicated news channel to take the government’s achievements and programmes to the masses. “There is a need to counter the opposition’s criticism in the digital space. With Sasikala clan owning Jaya TV, we are left with no option but to go in for one of our own,” said a senior minister.
The trial run of the channel is likely to be completed in a month and a grand event is being planned in the city for the mega launch. A general entertainment channel (GEC) and one for music is also planned, post launch of the news channel.
Earlier, the party launched Namadhu Amma, a Tamil daily in February on the sidelines of Jayalalithaa’s birthday.
Interestingly, the party has roped in Hansraj Saxena, a former close aide of Sun Network’s chairman Kalanithi Maran, and that organisation’s chief operating officer. With kith and kin of the senior ministers occupying the higher posts in the channel, it will be a news channel with a difference with plans to do away debates, sources said.
“As the opposition parties are taking on the government for deteriorating law and order situation, the channel will boast successful cracking of cases by the police,” an insider said. The party is facing the heat of corruption charges against CM, deputy CM and ministers like S P Velumani and C Vijayabaskar. The I-T and CBI searches have been latest embarrassment.
The channel comes in the wake of leaders complaining that the achievements, including Cauvery Water Management Authority, have been overshadowed by the opposition allegations. The management has deployed correspondents and stringers in all districts going by the soaring popularity of Tamil news channels in the last two decades.
Funded by senior members of the cabinet, the company will launch of a bouquet of three channels - beginning with a dedicated news channel
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