Tuesday, October 9, 2018

Unlimited holidays, with responsibility

Namrata.Singh@timesgroup.com

Mumbai: 09.10.2018

Freedom and responsibility go together, like peanut butter and jelly. You can’t have one without the other, said Jessica Neal, chief talent officer of Netflix, making a point on the streaming service company’s much talked about people policies, which include unlimited holidays. Neal was in Mumbai this week to oversee the new India office operations and recruitments. Netflix is beefing up its employee strength in the country — not only is the company doubling its strength here, it is doing so with an intent to mirror its global workplace culture of freedom and responsibility. The move is important, given that India is seeing the fastest content investment for any country in Netflix’s first three years globally.

In an exclusive interview to TOI, Neal said, “Our plan globally, and here in Mumbai, is to hire the best talent possible. India is one of the biggest entertainment hubs and we have been impressed by everyone we have been meeting. India is a new market for us and interacting with the talent here helps us understand how to resonate and how to build service for people better here and around the world.”

At present, Netflix India employs 30 people and this is expected to double in the next six months. The firm is hiring people from content licensing to production talent to marketing, legal and finance talent. These will largely be lateral hires, which is the case across the globe as well. Netflix’s headquarters at Los Gatos and Los Angeles, which have more than 4,200 employees, contributes significantly to its global strength of over 4,900 streaming employees.

“When we think about building a team, we think about individuals that are going to bring not only experience but also perspectives, which allow us to push the business forward. We are constantly looking for people who can help us think differently, who can bring experience to the table that we don’t have,” said Neal, who returned to Netflix in 2017 to oversee HR.

Netflix, which fired a senior executive abroad three months ago for repeated racial remarks, is also working hard at building an unbiased culture at work. The incident sent a strong message that the firm, which puts ample amount of trust in its employees, also demonstrates zero tolerance to such type of behaviour.

“We have constantly been working on this and trying to provide everyone with an environment where they not only feel safe but included, so that they can do the best work of their lives,” said Neal. “It’s all about helping everyone become more aware of people situations, aware of their own biases. We tend to tell a lot of stories around people’s experiences and understanding that we are all coming from different places,” she said.

Fighting biases has become a prime objective of most companies. Several incidents that brought to the fore stereotypically biased behaviour indicate an urgent need for companies to create a deeper culture of inclusion. Borrowing a line often used by Netflix’s new inclusion strategy lead, Verna Myers, Neal said, “Diversity is being invited to the party, but inclusion is being invited to dance. Diversity is seen as representational and inclusion is really about behaviour, and that’s harder to find and harder to see, and we work equally hard on both.” While globally, women form 44% of Netflix’s employees, in India, Netflix has already attained gender equality with gender diversity at 53% of women Considering that Netflix tends not to lean into control, it specifically looks for people who are not only skilled and talented but also mature and thoughtful, high in integrity and honesty. “We found if we hire these folks and then give them lots of trust and empowerment, they do great work. So we don’t follow lots of rules, policies and processes, and our expense philosophy has been — spend the company’s money like your own.,” said Neal.

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