Airtel ties up with Rajini-starrer Kaala
Staff Reporter
CHENNAI, May 23, 2018 00:00 IST
Another teaser soon, say makers
With just over two weeks to go for the release of Rajinikanth-starrer Kaala , Airtel has announced an association with the movie, in which users of the Airtel TV App will get to access content, including behind-the-scenes footage as well as the audio launch of the film.
Launching the ‘Meet Kaala Semma Coola’ contest on the Airtel TV App and the Kaala- branded prepaid packs, Manoj Murali, hub CEO, Kerala and Tamil Nadu, said they had similar tie-ups with the actor’s previous films as well and were looking forward to giving his fans exclusive access to content and to celebrate the film. The movie will release on June 7. Produced by actor Dhanush’s Wunderbar studios, the movie also stars Nana Patekar, Huma Quereshi and Anjali Patil, and has music by Santhosh Narayanan.
“Keeping with the general trend of Rajinikanth movies always seeing limited promotional activities, we will start promotions in full swing only after May 25,” said Mr Vinod. “The postponement, however, hasn’t affected us too much since a Rajinikanth film will always have a big draw.” he added. The makers are planning to release a second teaser by the end of this month. As part of the promotional activity, the movie has already been having tie-ups with a few brands now and more announcements are expected.
Staff Reporter
CHENNAI, May 23, 2018 00:00 IST
Another teaser soon, say makers
With just over two weeks to go for the release of Rajinikanth-starrer Kaala , Airtel has announced an association with the movie, in which users of the Airtel TV App will get to access content, including behind-the-scenes footage as well as the audio launch of the film.
Launching the ‘Meet Kaala Semma Coola’ contest on the Airtel TV App and the Kaala- branded prepaid packs, Manoj Murali, hub CEO, Kerala and Tamil Nadu, said they had similar tie-ups with the actor’s previous films as well and were looking forward to giving his fans exclusive access to content and to celebrate the film. The movie will release on June 7. Produced by actor Dhanush’s Wunderbar studios, the movie also stars Nana Patekar, Huma Quereshi and Anjali Patil, and has music by Santhosh Narayanan.
“Keeping with the general trend of Rajinikanth movies always seeing limited promotional activities, we will start promotions in full swing only after May 25,” said Mr Vinod. “The postponement, however, hasn’t affected us too much since a Rajinikanth film will always have a big draw.” he added. The makers are planning to release a second teaser by the end of this month. As part of the promotional activity, the movie has already been having tie-ups with a few brands now and more announcements are expected.
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