Monday, November 12, 2018

31% dip in sale of post cards, Speed Post bookings up

Yogesh.Kabirdoss@timesgroup.com

Chennai:12.11.2018

When was the last time you wrote a letter on a post card or an inland letter?

With the humble mode of written communication almost obsolete, sale of post cards, inland letter cards and envelopes has dropped by 31% in the past one year in Chennai.

These days, post cards are used by firms to connect with their clientele, which sustains the sale. While 47.25 lakh post cards, inland letter cards and envelopes were sold by 200 post offices in Chennai and suburbs of Tambaram during 2016-17, it shrunk to 32.56 lakh in the next fiscal of 2017-18. This has hit the revenue of the postal department by almost 50%.

According to sources, the significant drop in post cards, inland letter cards and envelopes indicate that personal communication through posts is coming down.

“The three are used in bulk by educational institutions, non banking finance companies and government agencies to communicate with masses. Individuals writing to their relatives or friends are almost negligible,” an official said. While a post card is priced at 50 paise, the cost of an inland letter is Rs 2.50.

Contrastingly, there has been an increase in the number of articles posted by unregistered and Speed Post, the latter recording an 18% jump in parcels in the past one year.

R Anand, post master general, Chennai City Region, said several business firms prefer the postal department to send official communication to their customers. “Around 55% of Speed Post customers are business firms,” he said.

Articles posted by unregistered post and Speed Post are up, with the latter recording an 18% jump in the past one year

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