Sarkar beats box office records
NOVEMBER 08, 2018 00:00 IST
Vijay-starrer Sarkar has swept the box office and has broken all records by grossing over Rs. 30 crore on Day 1 in Tamil Nadu, the best ever collection for a Tamil film, according to industry sources.
The movie, produced by Kalanithi Maran’s Sun Pictures and released on November 6, surpassed the previous record created by the hero’s 2017 release Mersal, which collected Rs. 23 crore on Day 1. No doubt, the cash register rang loud also because there were no other big ticket releases this Deepavali.
In Chennai city too, the movie created a record. It grossed about Rs. 2.41 crore from 70 screens on Day 1, according to industry estimates. The previous best collection for the city hovered around Rs. 1 to Rs. 1.45 crore, sources said.
According to industry sources, Sarkar was released in about 750 screens and it is estimated that 15 lakh people watched it on Day 1. They also estimate that about 10 to 12 lakh would have watched the movie on November 7.
According to film producer and distributor Dhananjayan, Deepavali and Pongal are two big festivals that result in good box office collections for the industry.
“A big star movie release and 360 degree marketing by Sun Pictures aided to the phenomenal collections,” he added.
“There is a movie screen playing Sarkar within every two kilometres. 80% of the 1,000-odd screens in Tamil Nadu is playing this film until this weekend. Even in tier II and tier III towns, the film has opened phenomenally. Sarkar is the most widely released Tamil film worldwide,” Sreedhar Pillai, entertainment industry analyst, said.
“Bookings have been very good, as expected for a Vijay film. There was tremendous pressure for November 6 and 7 as well as for the coming weekend. We have scheduled 500 shows for the film this week to meet the demand,” Udeep B., managing director of Mayajaal said.
Theatre owners across Madurai and neighbouring districts said that the first day response was good because there were no other big films this festive season. Theatres in Coimbatore, Madurai and Trichy saw huge corporate bookings, they said.
Nilikesh Surya, executive director, Rohini Silver Screens, said the movie had a good opening, but that weekend bookings seemed to have slowed down post reviews.
According to sources, some popular theatres sold counter tickets at a premium, in the range of Rs. 700 to Rs. 1,000 each for the first two shows on Tuesday, well over the government prescribed limits.
“The collections have been extraordinary. No other big release was one of the driving factors. Also big names Sun Pictures, Vijay, A.R. Murugadoss and A.R. Rahman coming together and the kind of publicity Sun Group gave to the movie all helped in its success,” Abirami Ramanathan, president of Theatre Owners Association, said.
NOVEMBER 08, 2018 00:00 IST
Vijay-starrer Sarkar has swept the box office and has broken all records by grossing over Rs. 30 crore on Day 1 in Tamil Nadu, the best ever collection for a Tamil film, according to industry sources.
The movie, produced by Kalanithi Maran’s Sun Pictures and released on November 6, surpassed the previous record created by the hero’s 2017 release Mersal, which collected Rs. 23 crore on Day 1. No doubt, the cash register rang loud also because there were no other big ticket releases this Deepavali.
In Chennai city too, the movie created a record. It grossed about Rs. 2.41 crore from 70 screens on Day 1, according to industry estimates. The previous best collection for the city hovered around Rs. 1 to Rs. 1.45 crore, sources said.
According to industry sources, Sarkar was released in about 750 screens and it is estimated that 15 lakh people watched it on Day 1. They also estimate that about 10 to 12 lakh would have watched the movie on November 7.
According to film producer and distributor Dhananjayan, Deepavali and Pongal are two big festivals that result in good box office collections for the industry.
“A big star movie release and 360 degree marketing by Sun Pictures aided to the phenomenal collections,” he added.
“There is a movie screen playing Sarkar within every two kilometres. 80% of the 1,000-odd screens in Tamil Nadu is playing this film until this weekend. Even in tier II and tier III towns, the film has opened phenomenally. Sarkar is the most widely released Tamil film worldwide,” Sreedhar Pillai, entertainment industry analyst, said.
“Bookings have been very good, as expected for a Vijay film. There was tremendous pressure for November 6 and 7 as well as for the coming weekend. We have scheduled 500 shows for the film this week to meet the demand,” Udeep B., managing director of Mayajaal said.
Theatre owners across Madurai and neighbouring districts said that the first day response was good because there were no other big films this festive season. Theatres in Coimbatore, Madurai and Trichy saw huge corporate bookings, they said.
Nilikesh Surya, executive director, Rohini Silver Screens, said the movie had a good opening, but that weekend bookings seemed to have slowed down post reviews.
According to sources, some popular theatres sold counter tickets at a premium, in the range of Rs. 700 to Rs. 1,000 each for the first two shows on Tuesday, well over the government prescribed limits.
“The collections have been extraordinary. No other big release was one of the driving factors. Also big names Sun Pictures, Vijay, A.R. Murugadoss and A.R. Rahman coming together and the kind of publicity Sun Group gave to the movie all helped in its success,” Abirami Ramanathan, president of Theatre Owners Association, said.
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