Friday, January 23, 2015

Vistara cuts fare to counter rivals like Jet Airways and Air India


MUMBAI: Vistara, Tata Sons' joint venture carrier with Singapore Airlines, has brought ticket price levels lower to lessen the gaps with rivals — in some cases even offering cheaper tickets than competitors — after price-sensitive Indian customers opted for discounts offered by Jet AirwaysBSE -0.73 % and Air India.

The fares are almost half of what they were last week, data from travel portals and its own website showed.

For instance, a Delhi-Mumbai ticket price booked for a flight a month in advance is Rs 5,481, compared to about Rs 10,700 last week. The price is lower than most rivals, including IndiGo.

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