Paracetamol ads on TV for awareness on fever mgmt soon
Sushmi.Dey@timesgroup.com
New Delhi:06.08.2018
You may soon find advertizements of paracetamol – a commonly used medicine for relief from pain and fever. In a move to create public awareness on management of fever associated with common selflimiting conditions such as cold and flu, dengue and chikungunya, the drug regulator has decided to exempt paracetamol from the current law prohibiting advertizement of medicines.
At a recent meeting, the Drug Technical Advisory Board allowed drug makers to advertize paracetamol for “fever”. However, companies cannot advertize their particular brand as the regulator’s go ahead comes with a caveat that the exemption from the law shall be provided for “generic name paracetamol” and “not for brand name”, an official told TOI.
Paracetamol is one of the top selling generic medicines in India and is available under more than 200 brands. Some of the popular brands include Calpol, Crocin, Sumo L and Tamin. Industry estimates show 4.77 lakh tablets of paracetamol worth ₹1,008 crore were sold in India in 2017-18.
An official said the decision was taken because use of paracetamol is very common and creating awareness would also mean that patients would avoid taking unnecessary drugs, especially antibiotics.
Sushmi.Dey@timesgroup.com
New Delhi:06.08.2018
You may soon find advertizements of paracetamol – a commonly used medicine for relief from pain and fever. In a move to create public awareness on management of fever associated with common selflimiting conditions such as cold and flu, dengue and chikungunya, the drug regulator has decided to exempt paracetamol from the current law prohibiting advertizement of medicines.
At a recent meeting, the Drug Technical Advisory Board allowed drug makers to advertize paracetamol for “fever”. However, companies cannot advertize their particular brand as the regulator’s go ahead comes with a caveat that the exemption from the law shall be provided for “generic name paracetamol” and “not for brand name”, an official told TOI.
Paracetamol is one of the top selling generic medicines in India and is available under more than 200 brands. Some of the popular brands include Calpol, Crocin, Sumo L and Tamin. Industry estimates show 4.77 lakh tablets of paracetamol worth ₹1,008 crore were sold in India in 2017-18.
An official said the decision was taken because use of paracetamol is very common and creating awareness would also mean that patients would avoid taking unnecessary drugs, especially antibiotics.
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